How to Successfully Integrate Social Media Automation Into Your Strategy

How to Successfully Integrate Social Media Automation Into Your Strategy Social media automation: Is it the evil that some marketers think it is? No way! Automating this necessary task will help you get better results with less effort. Today we’re talking to our own Leah Schothorst, ’s social media strategist. We’re going to talk about how much social media automation is too much and how to strike that perfect balance. You won’t want to miss today’s show! Some of the highlights of this episode include: What Leah does in her position of social media strategist. Her definition of social media automation and why she thinks of it as a three-legged stool. Thoughts about what you should and should not automate. The facts on whether companies are penalized for automating social media posts. Finding a balance between organic activity and what you’re automating. How long it takes to start reaping the benefits of automation. Three important â€Å"buckets† you should have to pull post ideas from. Leah’s best advice for marketers who want to get started with social media automation. Quotes by Leah: â€Å"Social media automation is just where you can start curating items and then throwing them into a bucket and you don’t have to really think about it anymore.† â€Å"When somebody messages us on Twitter, I like to respond as a person. I think that’s really important that people get that person to person interaction.† â€Å"Don’t be paralyzed; just get started.†